Create the Wave, We Have the Power of a Meteor

 

1. Create the idea
Humans are creating a unhealthy situation for the health of the earth. Many people do not know they are doing this and it is a good thing to do to make people aware and create a puzzle to contribute to the health of the earth with alternative ways of living which might be as fun as the other not contributing way. If we create massive attention there might be massive execution. The near miss of our meteor J

This can be done with an app.

2. Get Carbon footprint in my life as a sexy thing to deal with (puzzle, educate)
Input:
Life style same as the health apps of Apple. For instance:

  • the amount of times walking, using bicycles, car, trains and airplanes

  • types of food

  • water usage

Connect the app with the Paris targets and the global goals of the UN so you can see what the worldwide effect from the app is on saving the world. Connect the app to your personal behavior so you can see what your personal contribution is (positive, negative and balance)

The aim is among others to create a balance how you use your carbon balance in a positive way.

3. Partnerships
Partnerships evolve in four steps

  1. Communicate
    This paper gives an opportunity to get a feeling who’s “in” or “out”. The paper can be sent to anyone who you think is interested.

  2. Coordinate
    This must be done by a peer group (I am involved)

  3. Cooperate
    This is done by the people who have signed in.

  4. Collaborate
    This is done by getting an execution plan accepted in the group of people who signed in.

 

4. Go to Kickstarter to raise € 30.000
From this point on there has to be a project owner since money is getting involved. If money is involved accountability is needed. Creator Handbook

  •  Funding
    Kickstarter uses an all-or-nothing funding model. If your project doesn’t reach its goal, then funds don’t get collected, and no money changes hands. This minimizes risk for creators — imagine ending up with only $5,000 and a bunch of people expecting a $50,000 film! All-or-nothing funding makes it easier for backers to pledge to your project with confidence that you’ll be able to get the job done.

    Your funding goal should be the minimum amount you need to make what you promised and fulfill all rewards. The first step to setting that goal is figuring out a budget.

  • Make a list
    Write down every possible expense — even less obvious ones, like shipping tape and bubble wrap. For larger expenses, research the best price. Total everything up. It’s okay if the number is bigger than expected: even if your project feels simple, it’s best to make sure every step is accounted for.

  • Consider your reach
    Kickstarter is a great way to share your ideas with new people. Still, most of your support will come from your core networks, and the people most familiar with your work. Consider the audiences you can tap into, from friends and fans to online communities, and make a conservative estimate of how many backers you can realistically bring in.

  • Give yourself a cushion
    If your project is successfully funded, Kickstarter applies a 5% fee; there are also additional fees for our payment processors. Every project’s tax situation is different, but that may affect your needs as well — learn more here. More than anything, you’ll want a little padding in case of unexpected costs or emergencies.

  • Set a deadline
    Your funding period can last anywhere from one to 60 days. Statistically, though, projects lasting 30 days or fewer have our highest success rates. Shorter periods set a tone of confidence, help motivate people to back, and let you make a planned, concerted push to spread the word

  • Stretch goals
    You can’t change your funding goal once you’ve launched. But once that goal has been reached, some projects add incentives — like new features, colors, or gifts to backers — to hit even higher funding milestones. These stretch goals can work for some — but they can also be challenging. They’re a better idea when they improve the work (like adding more levels to a video game), instead of creating something entirely new. Here are some things to think about before adding stretch goals.

  • And if your project suddenly explodes?
    Unexpected popularity can be a nice problem to have. But when you designed a budget to make 100 of something, it’s tricky to suddenly have 10,000 pledges! If you feel like you’ve hit your limit, you can always cap your rewards. You can also stagger release dates — cap the original reward at a number you can handle, then add more with a later delivery date, so you don’t have to do everything at once. Let backers know in advance that the demand might affect your schedule.

 

Your Tools

  • The creator dashboard - Your project’s dashboard gives you an at-a-glance view of everything that’s happening: your funding progress, where visitors to your project page are coming from, a breakdown of which rewards backers are choosing — even a complete feed of all project activity.

  • The backer report - Your backer report is where all information about your project’s backers will be neatly organized. Everything from the reward that they chose to any messages that you’ve exchanged will be documented here. And once you send out reward surveys, backers’ responses will ALSO be documented here. The report can easily be downloaded as a CSV file.

  • Analytics - Google Analytics opens up a whole new world of trusted, powerful tools, from custom reports and dashboards to the ability to track how many visits to the project page are converting into pledges.

  • Kickstarter for iPhone, iPad, and Android - The Kickstarter mobile app can help you manage communicating with backers whenever you want, wherever you are! Use it to send messages, post updates, and get at-a-glance looks at how your project is doing.

5. Promote the app world wide
Leverage your networks (private, public and personal) to promote the app. Ask your parents, your friends and other nice people to help. The purpose of the help is to get the app known. Ask for help on Linkedin, facebook and twitter. The only thing everybody has to do is publish the link to download the app for free.

6. Look for an app designer who is able to build good enough to bring the app to the Appstore and Google Play
Building carefree apps is a professional job. This app can be complex but it doesnot have to be. With a starting fee of € 30.000 it must be possible to have a app which is strong enough to get attention. When it is downloaded enough to be a success the next stage of development wil be there (Tinder for sustainability champions?)

 

7.  Develop
Make sure there is a strong connection between the concept owners (key users) and the developer. The app must be created within a period of 3 months. The dialogues needed to tune the app will be structured on the internet. The developer will be asked to help in creating this conference environment on facetime or Skype. This conference space will be structured along the sustainability skills:

  • Reflection - self awareness

  • Participation - Curiosity, engagement and practice

  • Discomfort - Trying our edges

  • Slowing down - Slow down to go fast

  • Relationship - self and others, context

  • Systemthinker - Interconnectedness of all things

(Elspeth Donovan, BBIS conference on sustainability Berlin may 2019)

 

8. Test
Before going life on a worldwide scale it is necessary to test the app. This testing has to be done in a significant target population so it can be seen what is working and what is not.

This target groups can be organized by using the population of the BBIS students and other schools available in the network. Also is it possible to connect the companies who are willing to finance the initial development. After evaluating the comments on the initial app with the developer and the concept owners the final app will be produced.

 

9. Promote
Promotion and getting the app known worldwide needs a specific action. The app has to be available in all languages and all comments have to taken serious. In this fase of the project it has to be given to a larger environment like a governemental of business organization.

Personal App Carbon Footprint on Appstore and Googleplay

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